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How To Effectively Use Tiktok For Business In 2022


Wondering how to use TikTok for business? TikTok has become a well-known social platform among the younger generation.

According to Statistics, TikTok is popular in more than 150 countries, has over one billion users, and has been installed more than 200 million times in the United States alone.

And while TikTok appears to be just for video sharing, did you know that you may also use it for promotion? Though it may seem intimidating and unprofessional, the platform has the potential to be a fantastic conduit for any company. Furthermore, because it is new, there is little to no competition on the forum.

In this article, you will learn how to use TikTok for business. 

Table of Contents

Is Your Target Audience On TikTok?


TikTok is the latest social media trend, with over 1.5 billion downloads on the App Store and Google Play and over 500 million active monthly users. The platform is made up of 15- and 60-second user-recorded videos that can be edited in-app and merged with the other primary social users.

Most TikTok users are between the ages of 16 and 24. But before you view TikTok as a trend for Generation Z, you must rethink. TikTok has developed from a video-creation tool simply intended for individuals to share their talent to an advertising paradise since its introduction in 2018.

You’ve probably seen how brands use Instagram to interact with customers via posts, stories, live videos, and IGTV. TikTok for business allows marketers to interact with people via video, but only in short, bite-sized segments.

Brands have opened accounts on the platform so they can connect with customers. Also, TikTok attracts everyone from influencers and celebrities to governments and everyday people.

The vast amount of active users on TikTok is the platform’s appeal to marketers. It’s still uncertain how the algorithm works, but your video content is far more likely to become viral on TikTok than on other social networking sites. 

If you’re ready to explore TikTok for business, here are four types of ads to get you started.

Types Of Advertisements on TikTok


TikTok for business offers various advertising formats. These include TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects, and Branded Hashtag Challenges.

Each one serves a unique function, and in addition, it provides a different result depending on the type of promotion you conduct.

1. TopView Ads

When a user opens the app, TopView Ads appear at the top of their TikTok feed and can last up to 60 seconds.

Because this is the most popular ad type on TikTok, it is an important marketing technique for attracting customers and increasing brand exposure.

2. In-Feed Ads

In-Feed Ad works in the same way as Snapchat or Instagram story ads do. Its duration is 60 seconds or less, play on full screen, and is skippable.

Also Read: How To Easily Sell On Facebook Marketplace

Although, the ideal length is 15 seconds. They are displayed on a user’s ForYou feed. Tracking clicks, engagements, click-through rate (CTR), video views, and interactions may help you determine the performance of a campaign.

3. Brand Takeover Ads

Business takeovers allow one brand to control the app for a single day. You may design a picture or video advertising (three to five seconds long) that displays at the top of the app.


It is similar to TopView Ads, but they are not skippable. Also, you may include links to internal and external landing pages in your advertising. 

To examine the success of brand takeover ads, examine the views and CTR. 

4. Branded Effects

You may build branded effects (for example, games, stickers, filters, and special effects) for people to use in their videos. This is a simple approach to advertise your company with little effort. A fantastic method to become viral is through these interactive activities.

5. Branded Hashtag Challenges

Firms can organize hashtag challenges in which they develop a hashtag and an objective or award for players. For instance, DreamWorks held a successful hashtag challenge to promote its Netflix program. The company urged TikTok users to video themselves dancing to the show’s theme song. Also, they were enticed to share it with the hashtag #SpiritRidingFree. 

The campaign reached over 34.4 million users. This resulted in over 2.6 million engagements and 4.3 million video views. 

Did you know that? Branded Hashtag Challenges have a 17.5% engagement rate. In addition, they raise brand recognition by 4.5 times more than regular mobile ads.

So, before you begin TikTok for business, you must first register a TikTok business account. The following steps will guide you;

How to Use TikTok for Business?


Step 1: Create A TikTok for Business Profile

If you have a regular TikTok account, you can quickly switch to a TikTok for business account. But, If you are new to the platform, follow the instructions outlined.

  • Install and launch the TikTok app.
  • Start a new private account using your email address, or sign in with your Twitter, Google, or Facebook credentials.
  • Tap edit profile after clicking ‘me’ in the lower right corner. You may now include a profile photo, bio, and links to your other social network platforms.
  • Tap the three dots in the upper right corner and choose a managed account to convert the personal account to a TikTok business account.
  • Upgrade to a pro account and select either company or creative.
  • Now, hit next after selecting the category that best reflects your company and services.
  • Fill in your TikTok for business profile with your website and email information.

And here you have it! You may build a professional TikTok for business account by following the above procedures.

Step 2: Understand TikTok Algorithm

Before developing a strategy, you must grasp TikTok inside and out. You must become acquainted with TikTok and spend time searching through the videos. If you want to use TikTok for business, look for well-known TikTok influencers. Next, observe how they use the site to engage with their audience. 

In addition, explore various editing options, filters, and effects while using the program. Aside from making videos, look for current dance trends and create them for your profile.

At this stage, you should also grasp the TikTok algorithm, which is constantly changing, and how TikTok spreads videos around the platform.

Step 3: Draft A Content Calendar

Because many of us might run out of concepts at the end of the day, it’s essential to plan the content so you can remain ahead of your audience.

A social media content calendar can help you in planning content around important dates so you can publish them without missing deadlines. You will have adequate time for creative output if you use a content calendar. Don’t forget to seek ways to make the most of activities.

Use TikTok for business to publish content while your audience is online and browsing through the feed.

However, TikTok for business may not benefit you if you don’t post at the right time.

Also Read: The Best Time To post on TikTok For Businesses

Step 4: Partner With An Influencer

Contact an influencer if you’re a credible business trying to expand your visibility and generate money on TikTok. Go for one whose content resonates with your brand.

According to Tomoson’s analysis, every dollar invested in influencer marketing produced an average of $6.50 for firms, with one-third of the people profiting from $20.

Furthermore, marketers say that clients acquired through influencer marketing are more valuable than those obtained through other channels, such as email marketing or organic searches.

Isn’t the purpose of marketing your business to stand out with creativity? So, this one may seem bizarre.

However, using the common audio effects that go viral on TikTok is a fantastic strategy to promote your video in front of more viewers. Don’t worry, you may show off your creativity by uniquely using trendy audio.


To boost your odds of becoming viral, find a unique approach to include in your videos. Furthermore, the TikTok algorithm will expose your clip to more individuals when you vibe to popular music. Even if you do not go viral, you’ll still engage with a large number of people and have the opportunity to raise significant visibility for your company.

Step 6: Make Use of User-Generated Content

TikTok provides a one-of-a-kind chance for businesses to engage with potential consumers via user-generated content (UGC).

According to a BusinessWire poll, 79% of customers’ shopping decisions were heavily influenced by user-generated content. Rather than generating content from scratch, UGC entails selecting and sharing content generated by TikTok users. By doing so, you —

  • Understand what users are saying
  • Develop a low-cost plan for reaching the app’s large following.
  • Find prospective clients that are interested in your products or services.

Benefits Of TikTok For Business


Having learned about how to use TikTok for business, it’s time to understand the benefits. Below are the fantastic perks of TikTok for business;

  • Increase brand/business awareness
  • Target the right audience
  • Boost website clicks
  • Enhance brand identity
  • Boost leads and prospects
  • Target prospective clients or customers
  • Increase conversions
  • Increase your reach 
  • Engage prospective employees

Final Thoughts

TikTok has grown to be one of the more popular social media sites, with a vast and active user base. TikTok, when used properly, can be an extremely effective tool for increasing brand awareness, selling items, and connecting with your target audience.

So, what are you holding out for? Start making entertaining and creative videos on TikTok right now to increase your brand’s exposure on the site!



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