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How To Create A Pinterest Marketing Strategy + Dos & Donts


Do you want to construct an effective Pinterest marketing strategy? Do you want to drive a lot of traffic to your blog or website through Pinterest but are unsure how to begin?

You see other bloggers get many free hits and increase their blog revenue in weeks or months, and you’re wondering how to achieve such blog traffic without spending your time on ineffective tactics. 

If you’re new to blogging and want to drive free traffic to your site faster than anybody else, you’ve come to the right spot!

In today’s article, we’ll guide you through the do’s and don’ts you can immediately implement in your Pinterest marketing strategy. The best part? They work perfectly! 

Pinterest Fact And Statistics


How To Create A Pinterest Marketing Strategy


Developing a Pinterest marketing strategy that works for your business is the ideal approach to this platform. To assist, we’ve developed a simple 5-step Pinterest marketing approach – let’s get started.

1. Make Your Profile Standout

The first step in establishing a presence on any social media network is to create a brand for your profile. First register a corporate Pinterest account so that you can access statistics, rich pins, and other features. Then, brand your Pinterest profile so that it will be known as your brand’s own. 

So how do you brand your Pinterest profile? 

Also read: The Best Time To Post On Pinterest To Yield Massive Engagement

  • Select a cover board
  • Choose about five showcase boards
  • Publish a profile photo
  • Write a clear bio

2. Join Community Boards

Joining and establishing community or group boards is another wonderful Pinterest marketing method for getting your content out there. Pinterest users may invite people to contribute to a board, which is an excellent method to get your material in front of new audiences.

Look for famous Pinners in your industry and see if they have any group boards related to your industry. 

Many users may offer guidelines or a link to apply to join inside the description of a board, so explore around and see what you can discover.

You usually simply need to email the owner or fill out a contact form and follow their account for them to add you.

3. Concentrate On Pinterest SEO

Pinterest is primarily a visual search engine, so it has its own algorithm and SEO regulations. To watch your ranking rise, you must concentrate on Pinterest SEO and apply these principles to your own profile. 

During your Pinterest marketing strategy, focus on three distinct areas for keyword usage–your pins, profile, and boards.

4. Schedule Out Fresh Pins

The final stage in your steps to your Pinterest marketing strategy is to post new content on Pinterest regularly. This is how you increase the quality of your profile, increasing the chances of Pinterest sharing your content in search results.

However, it is best to build a calendar and schedule your content rather than visit the app throughout the day. 

Using social media management tools like Sprout, you can even duplicate Instagram posts to Pinterest. This will help increase traffic to your website. 

Do’s of Pinterest Marketing Strategy


In marketing, there are no rules that you must follow. After all, marketing is all about trying new things! However, to get the most out of your Pinterest marketing strategy, we have compiled a list of must-dos.

1. Set Up Your Profile

The most important guideline is to finish your profile! Define your company and use keywords that can help you reach your desired audience. Next, add a profile picture, and make sure your logo or personal photograph is acceptable! Furthermore, make at least 10-12 boards with at least 9 pins each.

This will keep your board alive and freshen its image, enticing the audience to visit it more.

2. Make Your First Five Boards

If you haven’t already begun pinning, now is the time! Begin by building your first five boards on themes that your market might be interested in. Add several pins to each board. 

Suppose you own a cosmetics company. You may build 5 DIY boards so your audience can recreate your items or classic lesson looks that are difficult for beginners to achieve.

3. Use Secret Board To Save Content For Future

It is often a good idea to plan. Make a hidden board with all the content you’ll need. Then, pin a picture to that board and provide the URL of the original pin in the description. You may then go back and re-pin it publicly afterward. Consider this a means of bookmarking your pins

4. Have An Exceptional Cover Photo

Your cover image is the first thing people notice about you. When a person visits your page, it is the first thing they see. For your cover photo, use a high-quality, appealing, vivid photograph to ensure it represents ‌your page.

Also read: How To Create A Killer Facebook Business Page In 5 Steps

You may pick which pin to use as your cover image on Pinterest. So optimize them before using them as your Pinterest cover photographs for each board.

5. Engagement

Perhaps you don’t have many Pinterest followers. Everyone starts with a few of them. And the key to increasing your audience is to interact with them! Direct texting is a great way to go about it. 

To increase Pinterest engagement, reach out to those who have liked your articles, thank pinners who have repined your photographs, and start group chats.

6. Publish Blog Articles

If you come across any intriguing blog entries, you can always convert them into an infographic and share them. It uses the same content but presents it with more enticing images.


Put in a little extra time in creating the images, and you’re ready to go. PS:- Don’t forget to give the creator some credit!

7. Enroll In The Community Board

A community board is a collaborative board held by a single individual who invites other people to publish to the board. You can apply to join the current community boards, and if you already have one, you can ask others to join you.

So, look for community forums that apply to your industry. You will reach a highly focused audience you would not have been able to contact otherwise. Also, it’s a great location to uncover interesting content to pin to your boards.

8. Use Pinterest Analytics

The most critical aspect of Pinterest marketing strategy is measuring your efforts. It allows you to learn what your audience enjoys, and Pinterest has its own statistics platform. To better understand your Pinterest visitors, use several social media marketing tools.

9. Quality Images

Pinterest marketing strategy revolves entirely around images. As a result, the more engaging the photo you publish, the more Pinterest interaction you’ll receive. Again, people are more inclined to pin high-quality and appealing illustrations to their boards if you include them in your blog posts.

10. Always Use Relevant Keywords

Including relevant keywords in your description allows you to reach the right audience. Furthermore, the description informs readers about your subject and helps them grasp your boards better.

As a result, be sure to change your boards correctly. Since Pinterest is a search engine, pay attention to the keywords!

11. Be Consistent

Regular pinning helps to enhance visibility and client interaction with your business. You may plan and schedule your pins ahead of time by using social media scheduling tools. Scheduling your Pinterest pins will ensure consistent publishing and will increase your reach.

Other Dos Of Pinterest Marketing Strategy Are:

  • Follow your competitors
  • Consider your Pinterest profile to be the same as your Google My Business account. 
  • Use multiple images for the same links!
  • Add a rich product pin to your site
  • Cross-promote your pin to increase followers. 

Don’ts Of Pinterest Marketing Strategy


Let’s look at some things you should never do with your Pinterest marketing strategy.

1. Don’t Make Your Profile Hard To Find

You must create your profile to be readily found on the web. Besides that, add essential keywords in your description and keep your profile focused on your business so that people can find you on Pinterest. This allows an increasing number of individuals to connect to your site.

2. Don’t Pin The Irrelevant

This is the error that people make when they continue to pin unrelated stuff on their site. If you continue doing this, your pinboards will clutter. Pin fascinating stuff that your target audience will love. Maintain their relationship with your brand. 

3. Don’t Use Many Hashtags

When you use too many hashtags, it will make your pin description unreadable. It’s important to note that Pinterest doesn’t use hashtags in the same way that Instagram and Twitter do.

Also read: The Ultimate Guide to Affiliate Marketing Using Pinterest, Instagram and YouTube

Therefore, it is better to use hashtags on social media channels and remember to keep them current.

4. Don’t Use Low-Quality Images

Pinterest is a visual platform; thus, your website has to have high-quality photographs. Don’t mistake submitting low-quality photographs to your profile since visual is an important part of Pinterest marketing strategy. It will ruin your reputation in the marketplace.

5. Don’t Forget To Add Pin It Button On Your Website

On Pinterest, visitors will not be able to share your content if you do not include a pin button on your site. Hence, make it easy for others to share your photographs, articles, and content by including a pin button.

6. Don’t Promote Spam

Spammy content on Pinterest is a major issue in recent years. You may start promoting a spam pin and receive a suspension. Spam pins are simply stolen pins that redirect to a different website or content that is deceptive.

7. Don’t Forget To Optimize Your Pinterest Website

If you manage an account or a website, it is your responsibility to optimize it. When you optimize the site, it will assist you in driving more traffic and visitors will save your content this way.

Furthermore, when you optimize a site, you improve the user experience.

Other Don’ts Of Pinterest Marketing Strategy Are:

  • Don’t be inconsistent
  • Don’t leave boards empty
  • Don’t post your pins if you don’t understand the platform
  • Don’t overlook your competitors
  • Don’t forget your Pinterest analytics
  • Don’t share abbreviated links with your Pins

Final Thoughts

In summary, the above are all the dos and don’ts of Pinterest marketing strategy. Though there are other tips, abide by the ones listed in this article because they are more crucial.



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