Social media has long become a major platform to promote brands, products, and services. As there are approximately 4.6 billion people on social media, it makes solid sense why many businesses have been doing marketing campaigns on social media.
Sellers can also promote their e-commerce stores through Facebook, Instagram, Twitter, YouTube, and other sites to grow their business. However, growing a business is not just about making sales, but also about improving brand awareness, making more leads, and maintaining existing customers to keep coming back.
One of the biggest e-commerce sites in the world is Amazon. With more than 300 million active customer accounts, Amazon has over 1.9 million-selling partners and 150 thousand sellers across the globe. That being said, the competition among Amazon store sellers is super tight.
If you have an Amazon store, it’s vital to stand out in a sea of competitors. One of the ways to do it is by utilizing social media. Keep on reading to discover how to leverage social media to promote your Amazon Store below.
1. Where to start
If you’re just about to use social media as a promotion tool, you can start using your most active channels. For example, if you use Facebook the most compared to other platforms, then you can start making your way through it.
Using your most active channel is beneficial because you have more people connected to you. It can be your family members, friends, or even strangers. However, when you realize promoting on one platform is not enough, you can always utilize the others.
Some social media that hold the biggest number of active users are Facebook, Instagram, TikTok, and Twitter. You can try utilizing them by creating written, video, or image-based content to attract people. Besides, you may consider working with influencers to leverage maximally.
2. Develop appealing content and visuals
Content is what matters the most when you promote products or services on social media. But, what will be the best content format for social media? The answer may vary depending on what kind of social media you use.
Typically, video and image-based posts work best for any social media site. You can develop product videos, animated videos, or any other video styles related to your products. Video marketing content is suitable for YouTube, Facebook, Instagram, Twitter, and TikTok.
Moreover, image-based content is best for Instagram, Facebook, TikTok, and Pinterest. Remember that you have to make your content visually appealing, especially for Instagram where the younger generations dominate the most.
3. Use interactive post feature
Some major social media sites have facilitated users to create interactive posts. Through interactive posts, audiences can make more actions easily. This type of post allows the creator to put a link that refers to their site where people can directly make a purchase.
Utilizing interactive posts is very beneficial for both, sellers and potential customers. This way, getting sales on social media is just a click away.
4. Collaborate with affiliate marketers and influencers
Sometimes, your content fails to drive traffic and engagement from potential customers, so you need another solution. A proven-effective way to promote your Amazon store is by working with influencers and affiliate marketers.
You just need to ask for collaboration, make a deal, and trust them to do their job. Influencers and affiliate marketers will make content about the products that you sell and expose them to their mass of followers. Don’t forget to ask them to mention your store in their content.
5. Plan and schedule content to post regularly
Other than creating posts on social media, maintaining progress is no less important. In order to constantly drive traffic and increase engagement, you should post content regularly on your sites.
You can update your feed with pictures, videos, or reviews from customers to make your site more interesting and trustable. Make sure to always mention your Amazon store and a link referring to it.
Therefore, it’s important for you to come up with a schedule for posting content for a certain period of time, weekly or monthly. This way, you can avoid petty mistakes such as forgetting to post content.
6. Be responsive and interactive with audiences
Providing great customer service can impact the customer experience positively. Thus, your store has a good and trustable image for audiences that can help shape their decision to finally hit the ‘purchase’ button
You can answer their questions on social media and respond to their reviews or even complaints. Keep in mind that customers who cast complaints expect sellers to respond as soon as possible. Also, always provide solutions every time customers have a problem with your products.
Takeaway On How To Promote Your Amazon Store
Making money from the Amazon store is a big deal. If you don’t take your marketing strategy seriously, you’ll drown in the midst of intense competition with millions of other sellers. That’s why making progressive improvements is very necessary.
You can make use of social media to approach potential customers. It’s a perfect platform since more and more people are addicted to it.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos