Are you experiencing problems getting qualified leads with email marketing? Do you think the targeted leads lack quality?
There is a significant distinction between leads and qualified leads. Targeting specific audience results in the generation of qualified leads, and they are a group of people who need your solution. That said, email marketing is a potent instrument for attracting new clients and boosting sales. But before you start sending emails, you must understand how it works.
In this article, you’ll learn how to generate targeted leads with email marketing, so your company will gain as quickly as possible.
Table of Contents
- Why It’s Important To Have A Lead Generation Strategy
- How To Generate Leads Through Email Marketing
- Final Thoughts
Why It’s Important To Have A Lead Generation Strategy
Email lead generation plan is critical for organizations looking to expand their customer base and sales. Your company will find it challenging to generate revenue and grow without a sound system for lead generation. However, if you have a strategy for generating leads, you will cultivate your audience and bring them to the final conversion from prospect to paying client.
According to a study, over 48% of marketers think email marketing is the best way to generate leads online. The following are other advantages that a successful lead generation plan will provide to your company:
- It enables you to focus on the clients you want.
- It increases the visibility of your brand.
- Increased leads translate into more clients, which generates more income.
The emphasis of this post is on email marketing. But it would help if you also read how to attract more qualified leads.
How To Generate Leads Through Email Marketing
Below are various email lead generation best practices that will definitely boost client engagement and sales.
1. Determine Your Audience
You must identify your target market to produce the most quality leads. Ensure that you know the pain points, passions, and tastes of those you wish to include on your list.
Thus, it will affect the tone of your messaging and the incentives you use to entice them. Therefore, making a buyer persona or a composite image of your ideal client is beneficial.
2. Offer Value to Attract Subscribers
You must give people something valuable to get them to join your mailing list. It may be a freebie like a trial offer or a discount.
Also, downloadable data in the form of a book or paper might help. But ensure that your offer accurately reflects the requirements of your audience.
You could obtain subscribers if your offer is too general or irrelevant.
However, they won’t become ideal customers for your brand. For instance, it would make more sense to give away a report on tips for good hair than a voucher for movie tickets if you offer things related to health and beauty.
3. Create Clear And Enticing Emails
In generating leads using email marketing, the layout of your emails matters a lot. Try as much as possible to prepare brief, concise emails in advance. Your emails ought to be as clear and brief as you can because long texts could bore your readers. And a message’s essential point may be lost if there is too much text in the email.
The following email marketing techniques are some excellent practices to adhere to when creating your emails:
- Use simple, easy-to-read fonts.
- Go for a visually appealing, clear-cut template design.
- To make your email content easier to absorb for your audience, use well-spaced, succinct phrasing and highlight the most crucial information.
- Your CTA (call-to-action) button needs to be strategically placed in the email so it becomes obvious. If the button is visible and easy to click, your readers will do so.
4. Enhance Leads
A warm lead is somebody who subscribes to your newsletter or email list. They become suitable customers for your goods or services if they fit the requirements of your buyer persona.
Regardless of your strong leads, it’s still your responsibility to nurture and convert them into clients. That said, there are various methods to accomplish this with email marketing:
- Make your subject lines exciting and relevant. What persuades the reader to open your mail is your subject line.
- People have limited attention spans and are busy. So, concentrate and make your emails brief, but don’t babble.
- Circulate useful information. People that joined your list did so because they needed assistance in some aspect of their life. Make sure you fulfil this commitment. Don’t just pitch them anything. Offer them valuable stuff.
- Divide up your list. You could wish to divide your list based on elements like geography, interests, and customer record. Doing this will help you to deliver subscribers the most pertinent material.
5. Identify The Ideal Time
Finding the optimal time of day to send your emails is something that many people overlook during email marketing. The probability that people will open your emails, for instance, may be low if you send them first thing in the morning.
Thus, it may be because your target audience is primarily working-class individuals, who may skim over your email without bothering to read the content.
6. Make Sure Your CTA Is Clickable
The Call-to-Action (CTA) in your email must be obvious, persuasive, and simple for readers to follow. You need to include a compelling and clickable CTA in your emails to draw your readers’ attention and compel them to take action.
The best CTAs have elements of surprise, thrill, and urgency. They are challenging to ignore and encourage readers to act intentionally.
Here are some examples of how to build a CTA for email marketing:
- Make your writing action-oriented. Use content like “Get the Discount,” “Schedule Your Demo,” “Reserve Your Spot,” “Try for Free,” and similar expressions to engage your audience and persuade them to take action.
- Keep it brief and to the point. Limit the text in your CTA to two to three words. You may utilize up to four or five if required, but not more!
- Lastly, create a sense of urgency and FOMO (Fear of missing out). Create a feeling of urgency in your CTAs by using words like “Shop Now!” “5 Spots Left,” and “50% Off Today Only” to increase click-through rates.
- Hiring a competent email marketing copywriter to create engaging and persuading email text is preferable.
7. Create Automated Campaign To Stay In Touch
Add email automation to the mix to make the most of your email marketing plan. Email marketing automation allows you to schedule emails depending on how customers connect with your brand. You may send greeting emails to your subscribers as soon as they sign up.
Now, this fosters consumer loyalty and brand trust. Besides that, your clients will know they can contact you anytime if they need assistance. Similarly, you can plan appreciation emails for any consumer that purchases from you. Make them know they are essential to your company in a properly written thank you email.
In addition, when visitors leave their carts empty, you can send them emails. Draw them back with a tempting offer so they can finish their transaction. These emails together serve as an illustration of email automation.
You can also send the emails to the right subscribers at the right time with the help of precise triggers. Any of the following consumer actions might be triggers:
- Sign up for your email list.
- Purchase one of your goods.
- Enroll in a seminar.
- Sign up for a service.
- A Guide to Writing a Killer Cold Email [With Template]
- All You Need To Know About Flodesk Email Marketing
These are some of the critical methods of how to use email marketing to create and nurture leads.
However, remember that your email marketing should have a similar tone, look, and feel to other promotional channels like your website, social media, and other platforms. If done correctly, email marketing will produce a significant return on investment as your list expands.
Henry is a marketing and communications specialist. He enjoys helping individuals and brands find answers to their marketing questions. He has spent the majority of his career in the SaaS industry, gaining experiences in areas such as corporate communications, digital marketing, branding, and community building.
Henry currently serves as the head of product marketing and comms at Metricks.