With the emergence of trendy social applications. Facebook marketplace users continue to outweigh users of other platforms. It means that no matter what industry you’re in, there are likely to be a lot of prospective clients when selling on Facebook.
According to surveys, an increasing proportion of online customers are making purchases through social commerce—that is, directly on social media platforms rather than through an eCommerce site.
This step-by-step guide is for you if you want to sell on the Facebook marketplace but don’t know where to begin.
Table of Contents
- What Is Facebook Marketplace?
- Importance Of Facebook Marketplace
- Categories Available on Facebook Marketplace
- The Advantages Of Selling on Facebook Marketplace
- What To Consider Before Selling On Facebook Marketplace
- How To Sell On Facebook Marketplace
- Frequently Asked Questions
What Is Facebook Marketplace?
Facebook launched the Marketplace in 2016 and immediately became a widely used platform for selling things to local shoppers.
When selling locally, Facebook Marketplace is a secure and more user-friendly tool. Facebook distinguishes itself further by enabling qualifying vendors to provide nationwide delivery for items in specific categories. Thereby giving them a significantly more extensive client base than local-only sellers.
How big is it? Facebook has 2.9 billion monthly active users, with a projected 800 million Marketplace users per month. People often conceive of the Marketplace as a warehouse for people’s used or unwanted home things because of its roots as a local buy/sell platform.
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However, because of its shipping capabilities, it is also ideal for retail arbitrage, which is the practice of purchasing in-demand things from a retail shop and reselling them online at a more fantastic price.
If you’re new to the Facebook Marketplace, devote some time to explore around and discover what things are accessible. You can buy and sell almost anything on eBay, from vehicles to mattresses, video games, equipment, and more.
Importance Of Facebook Marketplace
There are many reasons to join the Facebook Marketplace bandwagon. Most importantly, you will be able to reach out to more customers faster.
According to Facebook’s first-quarter 2021 report, Facebook Marketplace has over one billion visitors and over three billion members overall. With this vast reach, you may have your things noticed by a big number of individuals right away.
This type of traffic might take months to build on your website and social platforms. Customers will trust you because Facebook is a trusted platform.
They’ll feel more at ease purchasing if they know Facebook backs it. Because the sales process is so simple, customers are more likely to purchase on the spot.
Categories Available on Facebook Marketplace
Due to the wide variety of categories available, all types of vendors may advertise their goods there. However, the primary categories available on the Facebook marketplace are:
- Clothing & Accessories
- Home & Garden
- Toys & games
- Free stuff
- Sporting goods
- Pet supplies
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Whether you own a shop, a toy wholesaler, or a realtor, Facebook Marketplace has a section for you. First, you need to establish a reputation for yourself in a specialized category.
Next, provide detailed descriptions of your items and post high-quality product images. Also, respond to any inquiries customers may have regarding the condition of your stuff.
By following these steps above, you will have a better chance of becoming a trusted seller and establishing a reputation on the Facebook marketplace.
The Advantages Of Selling on Facebook Marketplace
1. It Is Completely Free
One intriguing benefit is that selling on Facebook Marketplace is completely free. All you need is a Facebook account to get started.
The most fascinating aspect is that Facebook Marketplace has a relatively high degree of involvement and traffic attractiveness.
As a result, if you upload a product with a nice description, title, and pricing, you will get a lot of attention.
2. Provides an Easy-to-Use Mobile Version
While on the go, Facebook Marketplace couldn’t be easier to utilize. You may access the Marketplace on a smartphone by tapping a new button in the bottom centre of the Facebook window.
3. Customized Customer Experience
Facebook Marketplace displays items that are relevant to users, assisting your business in finding the appropriate customers.
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This ensures that the right audience views your product. Also, it increases the likelihood that the encounter will lead to a sale.
4. Provides Easy Publishing In Four Simple Steps
Spend less time wondering about how to publish products to the Facebook Marketplace. All you need to do is snap a picture of the item, upload it to Facebook, input the product description and price, verify the location and category, and then post!
5. Messages Management
This point is critical for businesses and entrepreneurs. Facebook is a medium that generates a lot of traffic both organically and via sponsored advertisements.
As a result, when you post a product or service, you will receive a flood of messages from individuals who are interested in what you have to offer.
This implies that if you don’t manage communications appropriately, you’ll lose many clients interested in what you’re selling.
This is why simple message management is critical when selling on FB Marketplace. However, Messenger is not the best route for receiving all of these messages.
You may alter your product details and include contact information on Instagram Direct or WhatsApp, dividing the contact burden among three platforms.
What To Consider Before Selling On Facebook Marketplace
1. Orders Have A 3-Day Shipping Deadline And A 7-Day Delivery Deadline
For firms who manufacture handcrafted items, adjusting the amount offered is critical to account for any supply and demand concerns is vital.
2. Not Every Ecommerce Platform Integrates With FB Marketplace
The eCommerce platforms with which Facebook Marketplace has partnerships are:
3. Buyers Will Communicate And Send Messages Often
For some users, Facebook Marketplace is still a unique notion. Therefore, be patient in educating your customers by answering questions properly and in a timely way.
As with any retail channel, you will receive inquiries from customers who are interested in buying your goods or from those who have already paid and are arranging for delivery.
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You’ll need to quickly master your approach and messaging templates for pre- and post-purchase enquiries from consumers.
Customer service communications are an often-overlooked opportunity to highlight your brand voice and actually satisfy customers.
How To Sell On Facebook Marketplace
The Facebook marketplace can either be used on desktop or mobile.
1. On Desktop
1. Access Facebook and, if necessary, log in to your account.
2. Select Marketplace from the left sidebar.
3. Select Create New Listing from the drop-down menu.
4. Choose Item for Sale.
5. Select ‘Add Photos’ and submit a photo of your product. Upload at least one picture of your product.
6. Fill up the blanks with details about your item. If you wish to list it as a free item, enter 0 as the price. Then, select ‘next.’
7. If necessary, select a delivery method and click Next.
8. Press the Publish button to publish the listing.
2. On Mobile
1. Run the Facebook app and, if required, login to your account.
2. Select the Marketplace option from the bottom toolbar’s centre.
3. Click the Sell button.
4. In the pop-up, select Items under Create New Listing.
5. Enter your item’s details and at least one photo, then click Next.
6. Select a delivery method and click Publish.
Frequently Asked Questions
There is no charge to sell products locally. However, you must pay a 5% selling charge on all shipments or a $0.40 flat cost for shipments of $8 or less. So, if you sell a product for $5, you pay no less than $0.40 because it is the standard price for transactions under $8.
To create a sponsored advertisement for Facebook Marketplace, utilize the Ads Manager tool. Create the ad, select a daily budget, and select automatic placement. Your ad will appear on Facebook’s Marketplace, Audience Network, Instagram, Messenger, and News Feed. A paid label will be displayed on the ad to keep Marketplace users informed.
Godsfavour is a passionate content strategist with an excellent flair for writing on various niches. With a bachelor’s degree in Accounting. Her natural knack for details, coupled with her love for the English language, helps her weave and spin words together to create a masterpiece. She’s passionate about business growth and development.