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Affiliate Tracking Software: What Is it & How to Leverage It


If you’re thinking of using an affiliate tracking software, or you have developed a blueprint for one, congratulations! You’ve begun the process of skyrocketing your business to the next level.  

However, before you jump in headfirst, be sure you understand what affiliate tracking software entails. Also, you need to learn how to use affiliate management software to streamline the entire process.

Table of Contents

What Is Affiliate Marketing?

In a summary, affiliate marketing is a type of digital marketing where businesses reward affiliates for achieving certain goals. This is often accomplished through pay-per-lead (PPL) or pay-per-sale (PPS) (PPS). 

It is a referral program with a range of CTAs (calls to action) such as:

  • Clicking a campaign link
  • Visiting a landing page or web page
  • Buying an item
  • Subscribing to a newsletter

An affiliate network structure consists of;


1. A publisher

  • Brand advocate
  • Affiliate
  • Influencer
  • Blogger

2. A customer


3. The merchant

  • Advertiser
  • Business
  • Retailer

In addition, affiliate marketing may be used with various marketing methods, such as;

  • Email marketing
  • Social media marketing (SMM)
  • Pay-per-click (PPC) advertising
  • Search engine optimization
  • Online reputation marketing
  • Search engine marketing

If you’re new to the industry, read more on affiliate marketing.

Want to drive conversion? See the nine powerful strategies that can help you do that. 

Managing your affiliate program is challenging, because wires will cross, and channels may become mixed up. Especially if you have a large program with several eCommerce methods.

That is why it is prudent to seek SaaS software to help you automate the processes. Metricks – an affiliate marketing tracking software can help with this.

Having known what affiliate marketing entails, what is affiliate program tracking software? 

What Is An Affiliate Marketing Tracking Software?


Affiliate tracking software is used to monitor your referral program. Also, it tracks your affiliate referrals and the number of transactions or other conversion rates.

An affiliate marketing tracking software also pays affiliates for bringing in new clients. One benefit of affiliate tracking software is that it helps both parties in optimizing their affiliate marketing efforts. 

An affiliate tracking software displays offers and sites that are doing better or worse than others. Thus, it allows them to focus on the right strategy. This software can be self-hosted or cloud-based. In addition, trackers record page visits and clicks on advertising content (banners, clicks, etc.).

Benefits Of An Affiliate Tracking Software


Have you ever wondered why the best affiliate marketing tracking software is so important? Brands and affiliates use the best affiliate tracking software to gain useful information.

It helps them determine which aspects of their online activity are producing the most traffic, conversions, and clicks. This offers a clear picture if an affiliate marketing effort is successful or not. 

Also read: 200+ most profitable affiliate marketing niches in 2022

Continue reading to discover how affiliate marketing tracking software works!

One of the popular tracking strategies is this cookie. Cookies are used to identify users, particularly those who return to a website several times. But how does it aid affiliate marketing and tracking? Cookies enable businesses to see what data has been gathered over the last two months. 

2. Impression Tracking

This displays data for each banner or link presented to users. An impression is when a visitor sees your banner but does not click on it.

With this feature, you can determine why such a person avoided your links or banners. So you will know the area that needs improvement and then make the necessary changes.

3. Lifetime commission

This is one benefit of using tracking software for affiliate marketing. If an affiliate directs a customer to your business and he performs the desired activity (buy an item), Metricks creates an internal link.

Also, when he makes another purchase, the affiliate who lined him will receive the commission.

4. User-Friendly Interface

A smooth, user-friendly, and simple-to-navigate product is what you want your affiliate partners and other customers to experience.

Thus, avoid irritation by keeping it basic with something that they can use without technical know-how. This is where Metricks comes in. It helps you to tailor the interface to your specific requirements. These include payouts and the flexibility to switch to other affiliate programs without logging in and out.

5. Fraud Prevention

A major perk of using the best affiliate marketing tracking software platforms is to prevent fraud. Metricks, the best affiliate marketing tracking software, invests its time and skill in developing a well-developed platform for its users.

A top-tier solution for advertisers, publishers, and networks is hard to achieve without a firm set of fraud protection tools.

6. Integration Options

You don’t want to recreate the wheel by foregoing the tools and platforms you already use and enjoy in your business. Hence, some free affiliate marketing tracking software includes various connectors.

So they integrate with payment gateways and shopping cart solutions. Others are eCommerce platforms, customer support, CRM, or email marketing software.


Leveraging Affiliate Tracking Software To Boost Sales

When it comes to building and administering affiliate marketing programs, it’s easy to feel overwhelmed. At this stage, affiliate marketing tracking software platforms come into play.

These tools help in tracking, managing, and growing your activities. As a result, your e-commerce sales will increase, as will your brand-to-brand connections.

Metricks is an excellent tool for tracking the status of your affiliate marketing business. And it helps in determining where you’re succeeding and where you may improve.

Furthermore, if you engage a virtual assistant with social media expertise, they will be familiar with these tools and will be able to aid you in improving your affiliate strategy.

But if you want to boost sales, affiliate program tracking software is the way to go. But how can you make the most of affiliate marketing? To help you get started, we’ve put together this simple guide.

See a detailed review on Metricks affiliate tracking software 

Can You Track Affiliates Across All Website Pages?

Even though the publisher ID will be in the cookie, it is also critical to insert affiliate links across the website. Do this so that you can extract additional data from the user journey.

This might be the portion of the site where they made the transaction. Allowing crucial learnings about user behavior and a CPA model to be rewarded.

After setting up your affiliate program, the brand will determine the expiration date of the cookie. However, the network standard for this is ‌30 days, which allows the buyer adequate time to make a purchasing choice. 

Skyrocket Your Business Using Metricks – The Best Affiliate Tracking Software

There are several free affiliate marketing tracking software in the market. These affiliate marketing tracking software platforms offer the aforementioned benefits that will catapult your program to the next level. But, the trick is to select the best one for your company’s requirements.

You are on the losing end if you do not track your affiliate program. You just cannot afford to wait any longer.

With a powerful platform like Metricks that lets your affiliate program reach for the stars, you will obtain data to improve your campaigns and build your affiliate networks like never before.

How Can Metricks Help You

1. Stress-free Affiliate Program

2. Free Trial

3. Fraud Prevention

4. Automated Payment System



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